Services Offered

We start here to assess your goals and most importantly, determine how you can solve your prospective clients problems. ((This is basically all they care about).  We need to know your ideal clients and their needs. You can't hit the bullseye if you have a constantly moving target. We determine the best methods of building respectability and trust through communication, and create a sales funnel together to determine the marketing steps that resonate with you and fit into your budget.  This is critical.  The steps need to be ones that fit "you" so you are excited to get them accomplished, instead of putting them off for a later time (which never seems to come).

We want to make sure that we are positioned where your prospective clients are hanging out.  Then, we want to offer clear, concise and consistent branding and messages that will make an impact and benefit them.

Are you engaged and connecting to your target market? Are your customers raving about you on social media? Is your content making a difference?  Are you Sharing great stories to help turn potential customers into loyal ones? Are your potential clients  clicking on your emails and social media to get more information and learn more?  Are you responding correctly to move them forward towards becoming a client? 

A comfortable system for you and your staff is a MUST to group and keep track of your clients, perspective clients, referral partners and other VIP's.  This system will drive your activity and must be simple and sincere.  There must also be a clear merge of when you move out of the digital world and into a face to face, phone, meeting or presentation modes of communication.  

This is an area where coaching is critical.  Once we determine where to start and agree on the steps necessary for success, it is best to have an Accountability partner to stay on track, help you roll with any stumbling blocks or changes necessary.  On many occasions, this is my role.  I am excellent at keeping my clients and their messages on track.

The ability to measure your success is crucial. Analytics will determine what is working and what is not.  It is the most successful way to know if and when changes need to be made.  

It is important to hang out where your customers and referral partners are! We will determine which Social Media platforms will be most effective for you and your company.  There are many to choose from and we will use various criteria such as demographics, industry, importance of  reviews, goals and Media.  The main ones we usually are explore are LInked In, Facebook, Instagram, Pinterest, Twitter, Yelp, YouTube and others that may be Industry specific.

Once we determine which are important for you, the platforms must be built with your information and branding.  Key words must be determined and placed correctly.  Visuals need to be set up and your message must be clear and consistent.

We will determine what you will share, the frequency and how you will interact with others.  Content of articles is a form of publishing your own content and sharing.  Posts are quick shares. Do you ask questions?  Is it relevant?  Mixing things up is advantageous.  You want to share your expertise so others want to learn more and follow you, share, comment and like your material.  Pictures and videos may be important. Storytelling can be very compelling. Recommendations and testimonials are powerful!  How can we get your customers to rave about you on social media? Content needs to be 80% engagement and 20% or less "selling". We will also use the appropriate  tools and systems for automation.

Your interaction with others is very important here as well.  Do you like, share and comment on others content?  Do you offer suggestions, ideas?  Move to messaging?  

Social media is all about building relationships.  This will open the door to more referrals and business growth.  Familiarity becomes important as you build rapport.  Eventually, you will begin to merge some of your relationships to personal emails or communications that are on the phone, texting or messaging as appropriate.  I can help guide you here with various message and teach methods and tools for a smooth comfortable conversion.

I can make these determinations as described above and train you and your salesforce.  For many, I handle all the social media interaction until it moves offline.  This includes posting, connecting, friending..etc. Please contact me to explore Social Media together.